Big Data? Master Managing your own Data First

As noted, Big Data and Predictive Analytics is a hot topic today. Many large companies, especially, retailers and consumer goods companies have viable programs to take advantage of the ever increasing amounts of data streaming real time and accumulating in data bases. Combining this internal, transactional, data with outsides data feeds, or streams as they are sometimes called, provides incredible, mind boggling, amounts of data the could be used to make better decisions to optimize performance. These decisions could range from optimizing product offerings and assortments to particular customer segments to ensuring that materials and service are bought at the best prices. With the ever increasing amounts and types of data streams available, the possible applications seems endless.